AI, Access, and Activation: Here’s What’s New for July 2025

This month, we’ve focused on making your everyday work with Chord smoother, smarter, and more actionable. From AI enhancements that anticipate your questions to under-the-hood upgrades that boost reliability, July’s updates are all about helping your team move faster—with more confidence.

New Features

Chord AI – Alpha Now Live

Meet AI that speaks fluent commerce. With Chord AI, you can ask natural-language questions like “What was our average order value last month?” and get instant, accurate answers—powered by your own data. Built for transparency and designed for action, Chord AI puts powerful insights just a question away.

Now in Alpha for select customers. Read the docs →
Want in? Request a demo →

Smarter Klaviyo Connections, Made Simple

We’ve updated our data sources UI to better reflect how different platforms connect to Chord. Klaviyo is now supported through our own ingestion service—resulting in faster, more reliable messaging data access.

Also live: our new Klaviyo Messaging Module, which surfaces email and SMS performance alongside key commerce metrics to streamline campaign analysis.
See documentation →

Consent Management Category Mapping UI

Manage consent with more clarity. We’ve added a UI to map consent categories in the CDP, giving your team better visibility and control around data governance.
Explore the update →

New Developer Role

We’ve introduced a new Developer role that grants access to implementation-critical tools—without exposing sensitive data or marketing features. It’s the ideal setup for technical partners and agency collaborators.
Read the breakdown →

Coming Soon

Chord Reveal

Shed the guesswork. Chord Reveal will help identify anonymous users and connect unknown sessions to real customers—powering more precise retargeting and deeper campaign insights.
Interested in early access? Email product@chord.co

Amazon Selling Partner Data Modeling

Soon, you’ll be able to model and analyze Amazon performance with clarity and structure. This integration brings unified, cross-channel insight across both DTC and marketplace sales. Documentation forthcoming!

Improvements

• OMS User Data Now in Sessions & Activities Explores: User data from your OMS available in the Orders explores are now available in the Sessions and Activities explores. In other words, we expanded user dimensions in the Sessions and Activities explores by providing the user dimensions that are currently exposed on the Orders explores in the Sessions and Activities explores.

• User-Level Insights for First Orders & Product Views: We’ve added user sections to key explores so you can analyze first-order behaviors and product interactions with more granularity and ease.