More accurate purchase reporting in your ad and attribution platforms

We’ve enhanced the way we send purchase data to 11 ad and attribution destinations via Chord CDP. These platforms can now deduplicate purchases more accurately, so the numbers you see better reflect your real orders.

What’s changing

Browser and server purchase events now share your order ID. Each platform can match the two events and count each order once. Purchase IDs also now match your store’s order numbers, which makes reconciliation easier.

Destinations included

X, StackAdapt, The Trade Desk, Yahoo, MNTN, AppLovin, Rokt, TikTok, Reddit, Northbeam, and Impact.

What to expect

• Reported purchases may go down. This reflects more accurate deduplication, not a drop in tracking.

• Ad platforms may take 1 to 2 weeks to adjust bidding to the more accurate numbers.

• No action is needed. We recommend noting the release date in your dashboards and holding major campaign changes while numbers settle.

Also note: Retention and Dotdigital are not affected.