Feature Release: Model Amplifications
Announcing Model Amplifications: Customize Your Analytics Like Never Before!
We’re thrilled to introduce Model Amplifications, a feature designed to give you rich customization over your Chord data platform.
What is Model Amplifications?
Model Amplifications allows you to enrich your Chord data with your brand's custom data, making your analytics and insights even more powerful. We know that every brand has unique needs, and with this new feature, you can tailor your data inputs to better reflect the nuances of your business.
Here's why this matters:
Traditionally, Chord has offered a one-size-fits-all data model by default. While this works for the vast majority of e-commerce use cases, we've heard some of you have expressing the need for more flexibility. That’s where Model Amplifications comes in.
Introducing Amplifications: Share Your Data Your Way
With Model Amplifications, you can now customize key aspects of your data directly within Chord. This means you can add your own attribution channel mappings, variant hierarchy mappings, and more, allowing you to shape the data flow and outputs according to your specific business requirements. The specific Amplifications your brand has access to will be determined by the details of your Chord contract. If there is an Amplification you are interested in adding to your Chord instance, please reach out to your account manager or drop us a note at help@chord.co.
Why is This Important?
Tailored Data Models: Instead of a one-size-fits-all approach, you can now mold your data inputs with Chord's Amplifications feature to include the unique metrics that matter most to your business across your Chord data platform. Whether it’s a custom attribution model or specific product attributes, you decide how your data should be configured.
Enhanced Flexibility: Use Model Amplifications to set up custom mappings that directly impact your analytics. No more ad hoc updates or waiting for changes; you have the power to customize your data right within the platform.
More Relevant Insights: By configuring your data with this feature, you gain access to new fields and metrics tailored to your business, allowing for more complete and actionable insights.
Use Cases and Examples
Custom Attribution Mapping: Tired of using a generic attribution channel mapping? With Model Amplifications, you can now create a personalized attribution model that better reflects your marketing strategies. Add or map channels like podcast advertising or other unique spend sources, so you always know where your customer acquisition costs are coming from.
Product Attribute Customization: For brands offering products with multiple attributes—such as shape, size, and color—the Variant Attributes Configuration allows you to add these specific details to your product listings. This customization enables more precise data modeling and analysis, making it easier to understand product performance.
Set-and-Forget Configurations: Not all data needs constant tweaking. For more static needs, like the Shopify Order App ID Configuration, you can set it once and have it automatically applied in your reporting, saving you time and effort on repeated customizations.
Get Started with Model Amplifications!
We’re excited to see how you use Model Amplifications to elevate your analytics and better understand your business. Start customizing your data inputs and unlocking new insights today!
Learn more about Model Amplifications and Configurations
As always, if you have any questions or need help getting started, our team is here to assist. Here’s to more powerful, personalized analytics!
— Team Chord