June 2025 Release Notes: New Building Blocks, More Clarity, Less Effort

As we hit the halfway mark of 2025, our product updates this month reflect our continued focus on delivering a data platform that’s easier to use. June was all about unlocking more value from your data—with less lift.

We rolled out deeper documentation across key features, expanded CDP destinations for smoother downstream activation, and introduced new ways to put audiences to work across your stack. Plus, a powerful update to data settings gives you more control over how your data flows, so you can stay dynamic as your strategy evolves.

Coming soon: our Klaviyo modeling beta will make email and SMS engagement data fully queryable, and new consent category mappings will give you even more precision in managing customer data preferences. Read on for more details!

Coming Soon

• Klaviyo Data Modeling Explore (Beta) : We’re putting the final touches on new models for opens, clicks, unsubscribes, and more from Klaviyo. These upcoming additions to our Messaging module will make it easier to measure engagement, compare campaign performance, and build lifecycle-aware audiences—all from clean, structured data.

• Consent Category Mappings : We’re introducing consent category mappings to give you more control and clarity when managing customer data preferences. This upcoming feature allows you to align tracked events with specific consent categories—so you can honor opt-ins and exclusions with greater precision across your stack. These mappings ensure your data practices stay compliant and customer-respectful by design.

Improvements

• NEW Marketing Attribution documentation : Freshly tuned and ready to go — Chord’s updated marketing attribution documentation is now live! Dive in to explore simplified guidance, refined use cases, and smarter ways to connect data to decisions:

  • Marketing Attribution

    • User Attribution

    • Order Attribution

• We have NEW set up guides for over 15 Chord CDP destinations, with more in the works! Check out our CDP destinations here.

• If you're looking for additional ways to enhance personalized content for your site visitors, Chord now supports audience activations via Ninetailed. Check out our documentation for more details on the feature!

• Updates to dynamic data settings : The Chord team has updated the logic behind how fiscal periods are calculated. The fiscal period calendar options now correspond to the fiscal period guidelines from the National Retail Federation.