March 2025 Release Roundup - Improvements to Chord Audiences and more!

March’s updates are here—and they’re all about making it faster, easier, and more intuitive to get value from your data. Read on for more details about what's new and improved!

Improvements

• Chord Audiences & Activations Improvements: ICYMI, our streamlined audiences and activation flow helps marketers, analysts, and operators identify and activate key audience segments with greater precision. We also improved how often and when an audience segment is synced to our activations modal.

  • Read additional details in our documentation and check out the announcement here!

• Chord OMS Audit Trail for Gift Card Deactivations: When a gift card is deactivated, we’ll also record the name of the brand user who deactivates the gift card to keep a valid audit trail.

• Chord OMS API Update: Brands can now include shipments under the Create Order endpoint payload within the Chord OMS API.

Fixes

• Fixed an issue where some users experienced incorrect reports being shown when clicking on specific reports under the "Shared Reports" dropdown on our Analytics page.

• Fixed an issue for brands using embedded checkout where if a checkout session was initialized using invalid URLs, the checkout would crash. We now display error messages for better diagnostics.

• Fixed an issue where the Chord OMS would crash if a brand user was adding a product through the Chord OMS instead of adding the product via the CMS.