What’s New at Chord: September 2025

Introducing: Chord AI — Intelligence with Integrity

This month, we’re excited to introduce Chord AI. It's purpose-built to bring clarity, speed, and confidence to your work with Chord.

With Chord AI, you get:

• A context engine that ensures every insight is rooted in clarity and consistency.

• A commerce-native copilot that answers in plain language—and shows its work so you always know where answers come from.

• Built-in guardrails and explainability so every output is accurate and aligned with your brand's high standards.

Chord AI is the result of everything we’ve learned building Chord’s data platform—and our belief that AI should never be a black box. It’s your partner in unlocking the full potential of your brand’s data, with total transparency.
Find out more about Chord AI's capabilities→

New Features

Chord AI Modeling
Think of AI modeling as the blueprint behind your data: how it’s labeled, connected, and defined so that everyone—from marketers to machines—can speak the same language. With AI Modeling, we’ve expanded and enriched that blueprint to include: Meaningful relationships between datasets that power more intelligent queries; Calculated fields that reflect how your business really works; and a semantic layer that helps both humans and AI interpret your data consistently.
Read our AI Modeling documentation→

New Explore: User Order History
Understanding repeat purchase behavior just got easier. The new User Order History - Products Explore gives you a longitudinal view of your customers’ purchase paths—order by order, SKU by SKU.

Instead of stitching data together manually or working around the limits of Line Items, this Explore lets you:

• Track individual customers' SKU purchases over time.

• Visualize product adoption and switching behavior across successive carts.

• Quickly surface patterns in repeat purchasing.

This Explore brings you closer to a full view of the customer journey—making it faster to understand loyalty, cohort behavior, and product stickiness.

CDP Functions
Unlock even more flexibility with CDP Functions, a new feature that allows you to apply lightweight logic to your customer data before it reaches its destination. Use it to filter, transform, or enrich event payloads. Functions are configurable directly in the Chord UI, giving teams more power to tailor downstream data to their needs.
Check out our documentation→

In-Product Feedback for Chord Copilot
You can now give real-time feedback on Chord Copilot answers — thumbs up, thumbs down, or written notes — directly in the product. This helps our team continuously improve Copilot’s performance while giving you a voice in shaping its future. Every click helps Copilot get smarter.

Improvements

• New CDP Destinations: Algolia & Delighted
  We've added Algolia and Delighted as native CDP destinations, making it easier to activate your data in tools you already use for customer experience and on-site search. Connect in just a few clicks and start powering smarter experiences.
  Connect to Algolia in minutes →
  See how to connect Delighted →